Brie Reis – From Addiction to Executive Leadership – A woman of color in the trades

In this episode of From the Ground Up Show, Erick Loden sits down with Brie Reese, COO of Elite Roofing, Denver Business Journal 40 Under 40 honoree, and a nationally respected coach in the roofing and construction industry.

Brie shares her powerful journey from addiction and personal struggle to executive leadership, detailing how recovery, discipline, and radical personal accountability shaped her approach to business and life. From overcoming substance abuse to helping scale one of Denver’s fastest-growing roofing companies, Brie offers a raw and honest look at what it really takes to rebuild—personally and professionally.

This conversation goes deep into leadership development, operational scaling, company culture, and the mindset required to lead teams while maintaining integrity, family balance, and long-term vision. Whether you’re an entrepreneur, contractor, or leader navigating growth and adversity, this episode delivers practical insights and hard-earned wisdom from someone who has lived it.

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