From The Ground Up Show
Real stories. Hard lessons. Stronger foundations.
From The Ground Up Show is a business and leadership podcast hosted by Erick Loden, featuring honest conversations with entrepreneurs, tradespeople, builders, and leaders who put their hearts, hands, and hustle into meaningful work. Through real stories of setbacks, growth, and lessons learned the hard way, the show inspires the next generation to think freely, lead with purpose, and build something that lasts.
Choose the depth that fits your time.
One show. Three ways to watch and listen.
Every format comes from the same honest conversations—just with a different level of depth.
Full conversations
Full Episodes
Complete interviews with the context behind every decision, setback, and lesson.
About 20 minutes
FTGUS Condensed
The strongest stories and practical lessons, carefully edited from each conversation.
3–10 minutes
Topic Videos
Go directly to one useful question, business challenge, or focused idea.
Latest conversations
Listen for the full context: the decisions, setbacks, turning points, and practical lessons behind meaningful work.
Craig Semple – The Detective Who Investigated His Own Recovery: PTSD, Resilience & Mental Health
What happens when a homicide detective turns hisinvestigative skills inward?In this powerful episode of From The Ground Up Show, ErickLoden sits down…
Jonathan Domsky – Why Great Leaders Never Stop Growing
What happens when a recent college graduate buys a one-way ticket to China with no clear plan for what comes next?For Jonathan…
Damien + Jess Zouaoui – Oakwell Beer Spa- Sold Everything, Traveled Built a Million-Dollar Franchise
What happens when you walk away from successful careers, sell nearly everything you own, and travel the world in search of a…
Take part in the show
Ask a question for the show
What are you wrestling with? Send Erick your business, leadership, sales, or personal-growth question. It may help shape a future conversation or episode.
Tell your story
Built something, learned something, and willing to talk honestly about it?
Sponsors & Partners
Meet the organizations that support FTGUS—or explore a thoughtful partnership with the show.
Official FTGUS merch
Represent what you’re building.
Heart. Hands. Hustle. Keep Grinding. Gear for people building something worth being proud of.
Hosted by Erick Loden
Curiosity shaped by real business experience.
Erick sits down with people who have led, sold, served, failed, rebuilt, and grown. The questions stay practical because the audience has real work waiting tomorrow.